Digital Content & Copy

social media copy and graphics

Social media package for the Shared Spaces Foundation's fundraiser for the Heron's Nest: The Shared Spaces Foundation requested help from the Seattle Shapers with crafting compelling messaging and social media posts to grow community awareness of and solicit donations to the Heron's Nest--a parcel of land in West Seattle they are leasing with the hopes that they can purchase it, develop community spaces, and gift it to the Duwamish Tribe. The first step in that process was developing key messaging to market the project to regional stakeholders. I wrote a blog post that the Seattle Shapers used in our outreach that summarized the project and captured key messaging. The following are a few examples of messaging, graphics, and copy I developed that the organization used in its social media.

In a time where our city is reckoning with white supremacy, I felt that the most compelling aspect of the project is that it would deliver unceded land back to the host nation of Seattle. I developed a few graphics to communicate that significance.

Because land acknowledgments have become so popular among potential regional stakeholders, I wanted to create messaging that encourages those stakeholders to put those words of acknowledgment into action.

In this graphic, I emphasized the movement of acknowledgment to action with the heron's movement. I also highlighted land back as a nod and reference to the landback movements.

Social Media Package for Global Shaper's #Blood4All campaign: The Seattle Hub of Global Shapers partnered with hubs in other cities on the #Blood4All campaign to normalize blood donation among young people and address the worldwide blood shortage. Here in Seattle, we partnered with Peddler Brewing to host a blood donation event with Bloodworks NW. We wanted to persuade people in our city to come out and donate so I came up with the following graphics and copy to persuade people to donate to support various vulnerable communities. After we posted these graphics on our social media channels, 77 people registered to attend the blood drive.

blogs

Blog post
"Seattle Shapers Support the Heron’s Nest Project for Duwamish Land Sovereignty and Restorative Justice"

Blog post
"#Blood4All, Seattle Shapers’ Participation in a Global Blood Donation Campaign Takes on New Significance Amidst COVID-19"

Blog post
"Invasive Zooplankton, Another Potential Anthropogenic Threat to the Puget Sound"

Blog Post
"Strawless SMEA Part V: What Comes Next?"

Blog post
"Sifting Through the Muck: Has Inflammatory Rhetoric Spun the Solar Dispute into Another Useless Political Debate?"

Article
"The 58th Presidential Inaugural Parade: A Test in Movement Control Capabilities" (pg 6-7)

web design & copy

As Digital Comms Lead for the Seattle Global Shapers, I transitioned our website to Google Sites so that multiple members without web development experience could easily collaborate on the site. I revamped it to give our site a fresh and more credible look. In response to feedback from new members who had difficulty understanding what our organization did, I rewrote the content to be less vague, informative, and readable. I conducted a web accessibility assessment and fixed all accessibility issues with our site.

Digital Content & Copy

social media copy and graphics

blogs

Blog post"Seattle Shapers Support the Heron’s Nest Project for Duwamish Land Sovereignty and Restorative Justice"

Blog post"#Blood4All, Seattle Shapers’ Participation in a Global Blood Donation Campaign Takes on New Significance Amidst COVID-19"

Blog post"Invasive Zooplankton, Another Potential Anthropogenic Threat to the Puget Sound"

Blog Post"Strawless SMEA Part V: What Comes Next?"

Blog post"Sifting Through the Muck: Has Inflammatory Rhetoric Spun the Solar Dispute into Another Useless Political Debate?"

Article"The 58th Presidential Inaugural Parade: A Test in Movement Control Capabilities" (pg 6-7)